A cool new commercial for Virgin something something.
Directed by Sam Walker for Karmarama.
The ad was shot in Calvinia, about eight hours drive from Cape Town (photographs from the shoot shown above and below). Perhaps unsurprisingly, it was a slightly hair-raising experience. “We had very little time or money which is always difficult but sometimes it makes you more resourceful and single-minded,” says Walker. “We were struggling to land our hero cast but when we landed in South Africa there happened to be the biggest biker rally of the year on at the same time. So we went straight from the airport down to the bike festival and started street casting. The guy we chose in the end was just a guy running a T-shirt company. He had a really cinematic face and a confident, self assured aura. We just asked him, ‘how would you feel about riding a bike at high speed through the desert in your pants?’. ‘I’d love to,’ he said and with that we knew we had our man.
I remember listening to this Beethoven symphony often back in the day, to get through my boring shifts at Telstra. I’d imagine resolving disputes with team leaders over break length using a samurai sword, set to this very track.
This new Kiwi speed ad is very effective too.