Mark Richards in the Pipeline
Photo Lance Trout
During the Hawaiian winter of 1971 - 1972 MR commissioned an unknown artist to produce a logo for his Surfboard Company. Originally inspired by the Bruce Lee movie posters of the Day. MR hoped for some-thing similar. The final result was not what he was expecting. When the artist presented the seemingly unfinished drawing, an out of money MR had no choice but to accept the sketch and get on with it. Despite MR’s initial disappointment everyone else loved the drawing and the MR Dragon logo has adorned MR’s boards ever since.
“He drew me a black outline of the dragon on a sheet of A4 paper. To say I was ‘underwhelmed’ wasn’t an exaggeration. I told him I liked it, but I really wasn’t inspired by it. It looked nothing like what I wanted and reminded me of a lizard. From memory he charged me $50 for the artwork.” MR
Love this graphic!
(Ps This Torana ad from their research blog is off chops)