Charlie Brooker, London, 12th June 2012
Photo by Chris Floyd
“Now, here, in the present day, it’s clear the internet wasn’t a fad. More or less everything else was. Newspapers, for instance. They used to be sombre dossiers issued each morning, bringing grave news from Crimea. Now they’re blizzards of electric confetti, bringing The Ten Gravest Crimean Developments You Simply Won’t Believe. The art of turning almost any article of interest into a step-by-step clickbait walkthrough has been perfected to the point where reading the internet feels increasingly like sitting on the (toilet) in the 1980s reading a novelty book of showbiz facts that never fucking ends. This trend will only continue. In five years’ time, all news articles will consist of a single coloured icon you click repeatedly to make info-nuggets fly out, accompanied by musical notes, like a cross between Flappy Bird and Newsnight. Even a harrowing report on refugees fleeing a warzone will cynically draw you in by promising to show you a famous person’s bum after every 85th click. And it will succeed.”
Read the rest at The Guardian.